New York City is the most vibrant city in the world and the New York City subway is one of the biggest subway systems in the world. 5 Mio. communters are using the the subway daily on their way to work, school or university. People are commuting twice a day standing and sitting right in front of your ads. That means 2 times a day, people are sitting or standing on average 10 - 20 minutes directly in front of your advertising. No other medium has such a long remain time than Interior Car Cards.
On top, people are grateful to you, because nobody likes to look the other passengers in the eyes. So they are thankful in the subconscious that they can read something and do not have to look at their counterpart.
A more positive approach through an advertising medium is hardly not possible. In addition to this fact, the Interior Car Cards offers a very favorable price performance ratio and favorable production costs.
Because of the relatively long remain time, extensive and complex messages can also be communicated, web addresses and telephone numbers can be noted or directly visited, by the people.
Interior Car Cards are also awesome for competitions, people can take part directly via SMS or on your website via domain name or qr-code. Almost every passenger carries a smartphone today.
In some cases it is even possible to install bluetooth or NFC transmitters and thus transfer multimedia elements to the cellphones of the people. Studies from the UK show that many people have activated these interfaces on their mobile phones and for the 14-29 year olds, the technology is no longer a hurdle.
Interior Car Cards seem rather inconspicuous at first glance (11"H X 46"W, 11"H x 70"W or 22"H X 21"W), but in fact Interior Car Cards are one of the most effective advertising media.
Interior Car Cards target commuters, normal people, but also executives and decision makers. The index of people earning a HHI bigger than $ 100,000 a year is above the average and you reach them with high impact ads at low costs in a way that hardly could not be more positive.
Platform One & Two Sheet Posters are in some kind the bigger brothers and sisters of the Interior Car Cards. People are watching them while waiting on their train to come about five minutes two times a day. Five minutes with nothing to do except boring waiting on a train.
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Close the gap beween desire and action.
Subway ads means advertising in the cars and stations of the New York City Subway. You can place interior car cards or subway platform one & two sheet posters in the NYC subway.
It depends how many posters you book an what kind of posters. Starting at about 70.000,00 $ for 1.000 interior car cards with a duration of 4 weeks.
Time Square is one of the most exclusive places for outdoor advertising in the world. The price range is between 1-4 million dollar a year up to 3-4 million dollar a month for the biggest billboards.
You can reach more than 5 Mio. daily commuters in the NYC subway.
Subway Ads guarantee a constant repeat of exposure to the riders, at least 2 times a day, 20 times a month.