Subway Ads NYC

- more than 5 Mio. daily commuters
- always on, no skipping or closing
- Return path via QR-Code and WiFi

Welcome to Subway Ads NYC

  • Subway Ads NYC is a project of kruegermedia for advertising in the New York City Subway in and on cars and on stations.

  • Subway Ads guarantee a constant repeat of exposure to the riders, at least 2 times a day, 20 times a month

  • Subway Ads are, compared to other media, one of the most cost effective ways to advertise.

  • Subway Ads are always on, there is now skipping or closing. On the contrary, people are thankful to have something to look for.

  • Subway Ads can bring people instantly online, via a qr-code as return path.

  • Subway Ads can bring your audience directly to buy your product or to get in contact with you.

Book your campaign now.

We need to talk...


New York City - Subway Advertising

If you can make it there ...

... you can make it anywhere.

New York City is the most vibrant city in the world and the New York City subway is one of the biggest subway systems in the world. 5 Mio. communters are using the the subway daily on their way to work, school or university. People are commuting twice a day standing and sitting right in front of your ads. That means 2 times a day, people are sitting or standing on average 10 - 20 minutes directly in front of your advertising. No other medium has such a long remain time than Interior Car Cards.

On top, people are grateful to you, because nobody likes to look the other passengers in the eyes. So they are thankful in the subconscious that they can read something and do not have to look at their counterpart.

A more positive approach through an advertising medium is hardly not possible. In addition to this fact, the Interior Car Cards offers a very favorable price performance ratio and favorable production costs.

10 - 20 minutes remain time, twice a day ...

... more than any other medium.

Because of the relatively long remain time, extensive and complex messages can also be communicated, web addresses and telephone numbers can be noted or directly visited, by the people.

Interior Car Cards are also awesome for competitions, people can take part directly via SMS or on your website via domain name or qr-code. Almost every passenger carries a smartphone today.

In some cases it is even possible to install bluetooth or NFC transmitters and thus transfer multimedia elements to the cellphones of the people. Studies from the UK show that many people have activated these interfaces on their mobile phones and for the 14-29 year olds, the technology is no longer a hurdle.

Interior Car Cards seem rather inconspicuous at first glance (11"H X 46"W, 11"H x 70"W or 22"H X 21"W), but in fact Interior Car Cards are one of the most effective advertising media.


Media Details

Interior Car Cards:

Small format, big advertising power ...

Interior Car Cards target commuters, normal people, but also executives and decision makers. The index of people earning a HHI bigger than $ 100,000 a year is above the average and you reach them with high impact ads at low costs in a way that hardly could not be more positive.

Subway Platform One & Two Sheet Posters

Because we desire, what we see ...

Platform One & Two Sheet Posters are in some kind the bigger brothers and sisters of the Interior Car Cards. People are watching them while waiting on their train to come about five minutes two times a day. Five minutes with nothing to do except boring waiting on a train.

Return Path:

QReturn - Leadmarketing 2.0

Use QReturn to create a dynamic qr code for your website, it's free, optionally with your logo or a Smarphone optimized landing page.
Close the gap beween desire and action.

Frequently asked Questions

The New York Subway

The New York City subway system is one of the oldest and most extensive public transportation systems in the world. With 472 stations and over 660 miles of track, the subway serves millions of riders each day, making it a prime location for advertising.

Advertising on the subway

Advertising on the subway has been a popular way for businesses to reach a large and diverse audience. The subway system's reach extends beyond the city limits, with many riders coming from the surrounding suburbs and neighboring states. This makes advertising on the subway a great way to target both local and regional audiences.

One of the most common forms of advertising on the subway is through station posters. These posters are located in high-traffic areas, such as on the platforms or in the mezzanines, and can be seen by thousands of commuters each day. Station posters come in a variety of sizes, from small posters that measure just a few feet wide to large murals that cover entire walls.

Another way of advertising on the subway is through train car cards. These cards are placed inside subway cars and can be seen by riders as they travel from station to station. Train car cards are a great way to reach a captive audience, as riders are often stuck in the train for several minutes at a time. The train car cards can be placed on the walls, on the ceiling or even on the windows

In addition to traditional forms of advertising, the subway system also offers digital advertising options. Digital billboards can be found in select subway stations and display dynamic, eye-catching advertisements. Digital kiosks and screens are also becoming more common in subway stations, providing riders with a wealth of information, including route maps, service updates, and even news and weather.

Advertising on the subway is not only a great way to reach a large and diverse audience, but it can also be a cost-effective option for businesses of all sizes. Advertising rates are typically based on the size, location, and duration of the ad campaign, making it possible for businesses to select the best option for their budget.

Rules and limitations

However, it's worth noting that advertising on the subway does come with a few limitations. The first is that the subway's advertising space is controlled by the Metropolitan Transportation Authority (MTA), which sets the rules and guidelines for what can be advertised on the subway. For example, political and religious advertising is prohibited, and all ads must be approved by the MTA. This can make it more difficult for certain businesses or organizations to advertise on the subway.

In conclusion, advertising on the New York City subway is a great way for businesses to reach a large and diverse audience. From traditional forms of advertising like posters and train car cards, to digital options like billboards and kiosks, the subway offers a wide range of advertising opportunities. While advertising on the subway does have its limitations, it can be an effective and cost-efficient way to get your message in front of millions of potential customers.

What is subway advertising?

Subway ads means advertising in the cars and stations of the New York City Subway. You can place interior car cards or subway platform one & two sheet posters in the NYC subway.

How much do NYC subway ads cost?

It depends how many posters you book an what kind of posters. Starting at about 70.000,00 $ for 1.000 interior car cards with a duration of 4 weeks.

How much does a billboard on Times Square cost?

Time Square is one of the most exclusive places for outdoor advertising in the world. The price range is between 1-4 million dollar a year up to 3-4 million dollar a month for the biggest billboards.

How many people can I reach?

You can reach more than 5 Mio. daily commuters in the NYC subway.

How many contacts do I have?

Subway Ads guarantee a constant repeat of exposure to the riders, at least 2 times a day, 20 times a month.